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Survey software is used to collect feedback from a select group of respondents. Companies use survey software to collect comments from their clients, buyers, and employees. They employ this data to analyze things such as customer satisfaction, employee morale, etc. This software can be used to evaluate employee and client satisfaction, enhance customer loyalty, and gather feedback on products and services. Show moreCompanies can apply survey software through email, embedded widgets, mobile and social networks and more. Survey software is similar to enterprise feedback software which is used by businesses to gather information for high-level evaluation. However, survey software is less expensive and easier to use compared to enterprise feedback software which offers greater customization and reporting features. Start by checking our leader SoGoSurvey, and other recommended solutions in this category.Show less

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In order to create this ranking of best Survey Software we have researched 401 leading systems currently available on the market, studying their features, ease of implementation, client support, offered integrations with other systems as well as mobile device support using our unique SmartScoreTM rating algorithm. This list has been prepared by Jenny Chang, our software authority responsible for the Survey Software category.

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1. SoGoSurvey

Our score: 9.5 User satisfaction: 100%

A comprehensive customer feedback survey system designed to fit across industries. It collects customer and employee feedback and conducts engagement surveys. The platform also has a robust quiz maker and advanced survey tools to enhance the user experience.

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2. Qualtrics Research Core

Our score: 9.4 User satisfaction: 100%

An award-winning tool trusted by businesses and academic institutions. Leveraging artificial intelligence in survey data analysis, this comes with advanced intuitive tools to streamline the complex research processes. Furthermore, this software provides customized solutions for different companies.

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3. SurveyMonkey

Our score: 9.2 User satisfaction: 91%

An app that lets you dig deeper into the demographics and psychographics of your target audience and collect information via real-time surveys. It lets you conduct surveys of any type and size. You can even create, collect, and analyze data from millions of respondents.

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4. SurveyGizmo

Our score: 9.1 User satisfaction: 72%

A user-friendly tool that allows you to create, customize, distribute, gather, and analyze your online surveys. It offers advanced functionalities such as chart and loop page creation for a more dynamic survey experience. Reporting and data export features are also available for data analysis.

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5. Qualaroo

Our score: 8.9 User satisfaction: N/A

An advanced user research platform to collect and analyze customer insights. Built for developers, UI/EX designers, and project managers, the platform helps its users analyze how their customers utilize their mobile, SaaS, and digital products. It also allows potential stakeholders to immediately provide product feedback.

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6. QuestionPro

Our score: 8.9 User satisfaction: 100%

A powerful online survey software that helps businesses build sustainable customer relationships. It is web-based and can be used by businesses of any size to create online polls and surveys. QuestionPro offers multiple pre-built survey templates, more than 30 question types, 20 professional survey themes, and more.

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7. Confirmit

Our score: 8.8 User satisfaction: N/A

A simple yet powerful online survey app built for all businesses. It is web-based and is designed specifically for market research agencies and other research personnel. Confirmit can help you deliver quality end-to-end service to your customers and streamline internal processes for cost savings and efficiency.

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8. AskNicely

Our score: 8.7 User satisfaction: N/A

An intuitive NPS customer survey and scoring tool. It can be integrated with the user’s existing CRM system to gather feedback using a one-question customer survey. The results are then evaluated based on the platform's net promoter score. With this, you can easily find unsatisfied customers and improve their experience.

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9. Retently

Our score: 8.6 User satisfaction: N/A

A powerful NPS software that allows you to collect and analyze feedback to improve customer retention and improve overall operations. It comes with robust features to help you in custom survey creation, audience segmentation, and multi-channel survey collection. You can also automate your NPS survey, allowing you to save time.

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10. Zoho Survey

Our score: 8.4 User satisfaction: 99%

A straightforward online survey tool with pre-built or custom templates, built-in reports, and interactive charts. Surveys created using this platform are optimized for mobile devices, allowing respondents to provide their answers on the go. It also supports more than 30 languages.

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11. Getfeedback

Our score: 8.5 User satisfaction: 100%

Getfeedback helps you create attractive and engaging online surveys and enables real-time analysis of the available data.

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12. KeySurvey

Our score: 8.4 User satisfaction: 自由伔安卓版中文版

Key Survey provides the simplest, to the most complex survey and questionnaire tools.

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Survey Software Guide

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  • 1. Get to know each product with free trial
  • 2. Targeted Businesses
  • 3. What are Examples of Survey Software?
  • 4. Types of Survey Software
  • 5. Key Features of Survey Software
  • 6. Benefits of Survey Software
  • 7. Latest Trends
  • 8. Potential Issues
  • 9. Survey Software For Enterprises
  • 10. Survey Software Integrations

Survey tools are typically used to collect comments, opinions or feedback from people and data gathered with its help, which can then be used to measure factors, such as customer satisfaction or employee morale. You will be able to find dozens of reliable survey programs so it may be challenging to do knowledgeable comparisons to decide which one will work best for your needs. In this buyer’s guide, we’ll try to help you with that dilemma by sharing some key advice on what features are actually important and what other factors (such as support or integrations) you should pay attention to when doing your research for a solid survey tool.

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  • This type of software can also be utilized by small and medium enterprises as well as large multinational companies and Fortune 500 behemoths.

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  • 自由伔安卓版中文版: The Qualtrics Insight solution makes advanced research simple and enables users to collect employee and customer market insights in a single place.
  • SurveyGizmo: A sophisticated yet easy to use online survey software tool for small business organizations and large enterprises that comes with a range of useful features and excellent customer service.
  • SurveyMonkey: Create and publish online surveys quickly and easily, and see the results graphically and in real-time.
  • GetFeedback: Makes it simple for users to create and send branded, beautiful, mobile-ready surveys that integrate perfectly with Salesforce.
  • AskNicely: This software embeds real-time customer feedback into your other applications.
  • Zoho Survey: This easy-to-use, mobile-ready survey software is built for organizations that want to gauge customer satisfaction.

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There are many different types of survey software applications available. The most common methods to conduct surveys are in person, via snail mail, telephone, and Web pages.

If you wish to perform telephone surveys, tools are available that offer managed lists of telephone numbers, provide them to interviewers, and record the results of each call. You can use an appropriate tool if you plan to use a telephone call center or conduct interviewers working from home. Some software apps support both methods.

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Cloud-based survey software programs provide advantages such as anytime, anywhere access from multiple devices. Desktop applications are also good as you don’t need a live connection and these are more responsive and faster to use.

Most survey software apps offer only basic reports, such as simple charts and crosstabs. You can analyze the results using Excel or a general-purpose statistical solution. Advanced survey programs offer sophisticated reporting features, including text analytics and complex tables. These apps can save you time as they automatically format your reports and you don’t have to import and export data and re-enter your labels.

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Pricing: best survey software vendors offer a range of pricing packages that include different levels of features and customization as the fee increases. Smaller companies can use basic packages while large enterprises can afford to pay for the extensive and complex capabilities offered by the expensive plans. You need to select a software package that fits your purpose whether it is research or business strategy.

Data Management: Survey software is used mainly to gather data from respondents, and then analyze the same to get accurate insights from the responses. You should select a tool that is able to process the amount of data and feedback that is needed for the volume of your customer base. The software should also offer easy reporting features that allow you to view and present the results in a simple and clear manner to promote analytics.

自由伔安卓版中文版Survey software programs offer different types of formats, styles, and questions that allow you to customize surveys easily. Large enterprises need software that provides a wide range of survey formats to enable effective data collection from a diverse segment of customers. This type of advanced software uses branching logic and various question types to create surveys that target a specific demographic or customer segment. Select a product that offers the required amount of variety for your targeted respondents and budgets.

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Survey Builder: Survey tools often provide WYSIWYG drag-and-drop builders to help you build your surveys. These may come with widgets, templates, and ready-to-use designs that you can use to create the front-end look of your surveys. With these, not only can you layout your questions in a more logical manner but also design it however you want without the need for extensive coding experience.

Benefits of Survey Software

User-Friendly Features: Leading survey software applications are easy to understand and easy to use even for lay users. You can create both basic and detailed surveys using a step by step guide. The software helps you to conduct effective surveys using simple organization and with the help of fewer staff members compared to paper surveys.

Versatile Branding and Appearance: You can personalize and customize online software to meet the unique needs of your company. The software offers a vast range of options for layouts, colors, and themes, and you can upload your own images and logos into the questionnaire design. You can use these interactive features to create surveys that promote your company’s brand.

Sophisticated Analysis: Analysis is an important part of surveys, and survey tools offer a vast range of automated features to help you analyze your data accurately and easily. The solution can present your data in the form of tables and graphs, as well as raw data so that you can process it yourself. It can filter and break down info to give you a detailed analysis of the results. Since all data is uploaded immediately, you can perform analysis throughout the duration of the research project.

Accurate Results: Respondents enter the data directly into the system which minimizes errors, unlike paper surveys. Vendors offer reliable service and security, which ensures the data is accurate and secure.

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The following evolving trends have been noticed in the growth of survey software:

Real-time Results: Online surveys are being improved to offer real-time results that you can analyze any time. You can respond quickly, create reports and graphs, export data for further evaluation, and share your results with all concerned parties.

Easier to Use: Online survey software is preferred by people over paper questionnaires for many reasons. Respondents can choose to select the time they are free to answer the questions so that they have enough time to complete the survey. Vendors are developing a skip logic feature that ensures irrelevant questions for a particular respondent are skipped automatically.

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Potential Issues

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Cooperation Issues: Online surveys attract response rates that are as good as those for traditional modes. However, internet users get plenty of spam messages every day and they may delete your email survey by mistake.

Lack of an Interviewer: You cannot use the services of a trained interviewer who can probe and get clarifications from respondents to get more accurate data. This means online surveys may provide less reliable data compared to in-person surveys using trained interviewers.

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Data analytics is hardly useful without the proper acquisition of data to analyze and act upon. Survey software can be helpful in this regard. After all, enterprises that can identify the features to add or improve are more likely to offer greater satisfaction to their customers.

Through information gathered from surveys, you might also identify which customers are at risk of churning and can formulate a plan to prevent it. Better conversion rates can be achieved through the power of these survey solutions by learning which deals are most wanted and which ones aren’t clicking.

Companies can even conduct surveys inside their organization to get the pulse of their workforce. Information in any form is such a big asset to different types of businesses, which makes survey software a worthy investment to consider.

Survey Software Integrations

Organizations typically don’t go out of their way to gather data just for the sake of collecting them. They are usually used to improve their business in one way or another. To accomplish that, survey solutions are more likely to be integrated with other systems that can make the most use of those data. While it’s true that there are already many survey tools that can analyze data by themselves, they are still mostly capable of seamlessly connecting with external applications. Some of the most common platforms that survey software integrates with include:

CRM Software. Survey software’s marketing research capabilities can be combined with CRM’s automated features to create more focused sales and marketing strategies. You can gather customer feedback throughout the entire customer lifecycle, learn more about your client base’s demographic, find out which of your leads are the hottest, and many more.

HR Systems. Employee surveys are pretty common among businesses with more than 50 staff. By integrating survey software with HR solutions, the responses could enter directly the profiles of employees, unless of course, it’s mean to be anonymous. This eliminates manual data entry and feedbacks can be easily quantified as well if needed.

自由伔安卓版中文版. It’s quite common to pair survey tools with business intelligence solutions since polls, questionnaires, and the likes are good sources of data for analytics. Feedback gathered through surveys will be analyzed by BI software to make sense of the information and provide reports and insights related to them.

Communications Platforms. Organization-wide communication platforms are also a good fit for survey integration. From lunchtime and company getaway polls to a long-time running marketing survey, getting feedback and gathering them is made simpler with this pairing.

List of Survey Software Companies

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Newest
  • Newest
  • Score
  • User Score
Product name:
Category:
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Price:
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User reviews:
Zonka Feedback reviews

Zonka Feedback

Survey Software
8.6
$33
86%
0 user reviews
Zurvey.io reviews

Zurvey.io

Survey Software
8.0
By quote
98%
0 user reviews
IdSurvey reviews

IdSurvey

Survey Software
8.0
By quote
92%
0 user reviews
forms.app reviews

forms.app

Survey Software
自由伔安卓版中文版
$9
93%
1 user reviews
自由伔安卓版中文版

Hubert

Survey Software
自由伔安卓版中文版
自由伔安卓版中文版
95‬%
0 user reviews
自由伔安卓版中文版

AidaForm

Survey Software
8.0
$9
100%
自由伔安卓版中文版
AhaSlides reviews

AhaSlides

Survey Software
8.0
$15
100%
4 user reviews
自由伔安卓版中文版

BlockSurvey

Survey Software
8.5
By quote
95%
0 user reviews
自由伔安卓版中文版

FeedbackSwift

Survey Software
自由伔安卓版中文版
自由伔安卓版中文版
88%
0 user reviews
自由伔安卓版中文版

PaperSurvey.io

Survey Software
8.0
$20
100%
自由伔安卓版中文版
Koncept reviews

Koncept

Survey Software
8.0
By quote
100%
0 user reviews
Pollfish reviews

Pollfish

Survey Software
8.5
$1
96%
0 user reviews
Paperform reviews

Paperform

Survey Software
自由伔安卓版中文版
$12.50
94%
0 user reviews
Glint reviews

自由伔安卓版中文版

Survey Software
8.4
By quote
自由伔安卓版中文版
0 user reviews
NiftyISO reviews

NiftyISO

Survey Software
自由伔安卓版中文版
$9
-
0 user reviews

Things to consider when you invest in a SaaS

Disaster recovery and security are two important factors that need to be considered by SaaS purchasers when analyzing potential vendors.

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Ask the potential SaaS providers the following questions about security: Is your firm SAS70 compliant? What security procedures are used at your data centers? What security audits and guidelines does your company follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?

Needless to say, take your time to research carefully and get the answers to the above queries before you invest in a suitable SaaS product.

Frequently asked questions about Survey Software

What is the best survey software?

The best survey software is Qualtrics Research Core, an intelligent platform equipped with advanced features, such as Qualtrics IQ and AI-driven analytics tools. Through its artificial intelligence and machine learning features, it makes complex research simpler and the prediction of market trends more accurate.

The great thing about this software is that it’s flexible enough to be used in any kind of qualitative research. These include marketing, branding, strategy and planning, product research, R&D, and more. Its survey builder uses a drag-and-drop interface so no coding is needed and anyone can easily create forms. Even then, it also features a series of ready-made templates that you can immediately use. 100+ pre-made question types at your disposal were prepared by professionals such as survey scientists.

Getting vital insights is easier as well with Qualtrics Research Core’s capability to create, modify, and test surveys in an instant. With this, results can be derived immediately even if there are changes in the middle of the process. Additionally, the platform will take care of automatically analyzing the results based on set parameters.

What are the benefits of survey software?

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Time and money savings. Compared to paper-and-pencil surveys, online surveys do not require printing, form distribution, and data collection. So you don’t need to spend money on paper, ink, and other materials as well as for labor. You can also complete the surveys quickly.

Broader audience reach. Some survey software allow you to get feedback from millions of individuals around the globe.

More accurate results. By entering data directly into a survey system, errors are minimized. And since online surveys promote privacy, people are more likely to be open to their real feelings or thoughts.

Researcher-friendly features. Leading survey software comes with intuitive interface and tools that allow even the least tech-savvy individuals to easily understand how to use the platform.

In-depth analysis. Survey software usually offers a wide array of data analysis tools to help you understand the result of the research.

Flexible. Some solutions allow their users to modify their questionnaire or repurpose their existing questions to target a new set of respondents.

自由伔安卓版中文版 Results of a survey will be stored in one database, lowering the risk of getting the raw result tampered with or lost.

What are the features of survey software?

Each survey software has its own set of unique features that sets them apart from the competition. But they still share some functionalities that serve their purpose. Below are some features you will more likely find in each survey software in the market.

Survey templates. Most survey software offer built-in templates to users to get started quickly. You could customize them to fit your requirements.

Data analysis tools. You can find standard and advance analytics. The sophistication usually varies depending on what plan you purchase.

Scoring. When scoring is automated, the process of collecting feedback and generating insights become faster and less arduous.

Multi-language. Some systems allow users to translate their surveys into a number of languages. This feature is ideal for researchers in need of feedback from people located in different parts of the world. It also helps users widen their survey reach.

Survey builder. A drag-and-drop interface makes it easier for users to create the front-end look as well as the function of the survey.

Integration. Some survey software integrate with email solutions, CRM, website, and more. Integration extends the functionality of the solution and allows you to do more.

What is the easiest survey software to use?

The easiest survey software to use are those that simplify the creation, responses, dissemination, and management of surveys. Examples of these include:

Retently. An NPS survey software that helps get you accurate results by allowing users to easily craft targeted surveys. There is a wide selection of pre-made templates that can be further customized to fit your audience and research type as well as make the design reflect the company’s brand.

SurveyGizmo. An easy-to-use online survey platform that allows users to create and conduct all manners of questionnaires, polls, and quizzes. It has a customizable interface that makes it easy to create an interactive survey experience for the target audience.

自由伔安卓版中文版. This survey solution is ideal for a variety of industries, such as financial services and government organizations. It’s able to provide a sophisticated survey experience to users while still making the process easy with its CX tools, drag-and-drop interface, pre-built templates, and more.

What is a good free survey software?

Free survey software is a much-needed tool for those who need to conduct surveys but don’t necessarily have the funds to do so like students, upstarts, and small players. It’s also a good testing unit for companies that want to see how efficient a product is before fully investing in one.

自由伔安卓版中文版. It offers free accounts that don’t expire and are equipped with robust capabilities, such as unlimited questions, online reporting, summary reports, and filtering. It can also hold up to eight question types, 100 responses, and 10 outgoing emails.

SurveyAnyPlace. Its basic plan is free and allows you to enjoy unlimited surveys and devices, 20 monthly responses, and design capabilities. You can also get reports from the responses gathered and then export them in several formats.

Zoho Survey. Its free plan does not impose any limitation on the number of surveys you can create. Each survey, however, is limited to 15 questions and 150 responses. Still pretty good for small scale researches.

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By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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